ABOUT ME

Welcome 🙂

My name is Malgorzata (Margaret) Lisowska and I am an Innovation Architect. My job is something more than building brands. I’m glad you got here. This is a place I share my experience, observations, and myself. This is a place I share my interpretation of combining and developing the potential of the right and left hemispheres.

Innovation Architect. More than building brands

In 2011 I created a notion and at the same time a job position called a Brand Architect. Since then I’ve been an solopreneur, building brands and working as an independent consultant. In 2016 I decided to go ahead with my career in China. The Chinese market led me in the direction of innovation and taught me new competences in this regard. Hence, I supplemented building brands with the knowledge of building innovation area. I’ve been living in Shanghai for 3 years.

In 2018 I repositioned my personal brand and at the moment I work as an Innovation Architect.

What I do:

  • advise on building innovation and brands,
  • support teams in their process of formation,
  • commercialize ideas,
  • conduct trainings regarding building innovation and brands.

On my website you will find texts about:

  • building brands of goods and services, personal brand and innovation,
  • creativity, processes and management.

I have created a process of building innovation and brand (Kaizen & Kaikaku Innovation), which in a simple way helps companies work out solutions increasing their competitive advantage.
While building the process of innovation I came to many conclusions and one of them is the one, which is closely connected to my prior 11-year-old experience in building brands:

Building innovation is much more than building a brand, as innovation can’t exist without building a brand, but a brand can exist without innovation.

The conclusions I came to on my way of evolution of my personal brand from a Brand Architect to an Innovation Architect have confirmed how important my previous experience in being an effective Innovation Architect is.
The market enforces our innovation orientation. Therefore, if your company needs a professional support in understanding processes and behaviors that build the innovation culture of an organization, please feel free to contact me directly.

I am a bridge between the two worlds

I believe, that to create groundbreaking solutions we need the competences of our right and left hemispheres, that is, the connection of the logical and analytical world with the creative one. This is why I have defined myself as a bridge of cooperation and connection between these two worlds. Between analytics and creativity, corporate and agency worlds, between marketing and sales departments, the world of art and the world of business. I connect seemingly distant worlds, as only through the connection and cooperation of two different perspectives the magic is born. I think that the right and left hemispheres are like yin and yang. One does not exist without the other one and the element of one finds itself in the other, giving an absolutely different perspective. Distinction and breakdowns are not possible. One does not function without the other one.

I connect the world of art and business

I am the author of the educational program ‘bizneSztuka (art&business) – we build bridges (bizneSztuka.pl). So far we have had two editions of the project (2016 and 2017).
In 2018 I have changed the project to a training for companies that want to:

  • build the innovation culture of an organization,
  • unblock and develop their employees’ creativity
  • create and implement innovative solutions.

If your company is interested in such training, contact me directly.

More than 12 years of experience:

  • In 2007 I started my professional career in the managerial program “probably the best” in Carlsberg Poland, during which I worked in several departments of the company. I got to know the functioning of a company by participating in various cross-departmental projects which taught me a wider perception of business. The first brand I got to manage was Piast, from Carlsberg Poland group.
  • In 2009 I prepared the Kasztelan Niepasteryzowne brand for the nationwide expansion and I managed it till it became one of the TOP 10 leading beer brands (value shares) in 2010, in just a few months since its launch. I managed the brand till May, 2011.
  • In 2011 I successfully managed the process of re-launching the Frugo brand.
  • Later, I worked as a strategist for an advertising agency.
  • In 2011 I created a notion and a job position of a Brand Architect. Since that time I have been working as an independent consultant, specializing in building new brands as well as those already existing on the market.
  • In 2016 I decided to go ahead with my career in Shanghai, China. I have been living in Shanghai for 3 years.
  • In 2018 I extended my activity by building innovation and changed the name of my job position to Innovation Architect.

Brand Architect. We teach how to build strong brands. Postgraduate studies

In 2011 as the first person in Poland I defined the competences of a person, building a brand within the structures of a company. Based on them I created a program of postgraduate studies. In 2012 I launched the first edition of my proprietary postgraduate studies Brand Architect – we teach how to build strong brands. 18 practitioners and experts in marketing share their knowledge on this faculty. So far we have had four editions of the program, which have added to popularization of the notion Brand Architect in Poland. Postgraduate studies take place in cooperation with the Center of Postgraduate Education, Łazarski University. IV editions of the studies were completed.

In 2019 I launched the first edition of postgraduate studies at Łazarski University: Innovation Architect. More than building brands. (the webs)

Leadership in practice

  • Since 2007 I have been associated with Toastmasters International. Awarded the Leadership Excellence Award twice. In 2014-2015 I served as an Area Governor (District 95, Area J2). My task was to develop and strengthen the organization and competence of Toastmasters Clubs in Warsaw, Lublin and Bialystok. Six out of nine clubs in my Area were awarded the highest performance recognition: President’s Distinguished Club award. During my term, with my team, we built three new clubs. I have also integrated all Warsaw clubs’ societies.
  • In 2015, as the seventh person in the country (over 20 years’ existence of the organization in Poland) I gained the title of the Distinguished Toastmaster. It is a certificate of outstanding communication and leadership skills.
  • Over the years, I contributed notably to the development of the organization in Poland, for which I was awarded the title of an Outstanding Toastmaster in 2015.
  • In 2014 I was chosen as a mentee to the Mentoring & Innovation Leadership Program for Polish Women Entrepreneurs by the Vital Voices Poland organization. Thus, I joined the ranks of prominent Polish managers. Vital Voices was founded by Hillary Clinton and Madeleine Albright.

Education. Continuous improvement

I like to learn new things. Continuous improvement gives me a lot of good energy. I have completed many courses and trainings and I am constantly in the process of being engaged in yet another kind of trainings or studies. The most important ones are:

  • China MBA, Jiao Tong University, Shanghai, China, October 2017 – December 2018.
  • Lean Six Sigma Black Belt, certificate number 80008, confirmation@ www.goforsixsigma.com , Shanghai, China, April 2018.
  • Postgraduate studies, Polish and International art market, Business and Finance Academy Vistula, 2015 – 2016.
  • Postgraduate studies, Psychology of Advertising at the University of Warsaw, 2009 – 2010.
  • Leonardo Da Vinci Program (Internship in a company specializing in project management in London), 2006.
  • Erasmus Program (Faculty of Business and Economics, University of Joensuu, Finland), 2005.
  • Master of Economics and Management, Łazarski University, Warsaw, Poland, 2007.

In my spare time I develop my creativity

My passions, in which I invest the most, are education, art and travel. Journeys, those remote ones and those deep into myself. Always and everywhere. Inter alia I have been to Mongolia, New Zealand, Japan, Malaysia, Singapore, Vietnam, India, Kenya, Cuba and many other countries.
The source of my creativity is:

Art, which evokes emotions,
Education, which helps me develop,
Journeys, which show me a different perspective.

Since 2009, I have a pilot’s license for a paraglide. Record flight 60 km (cross-country flying) in the Julian Alps on the Skywalk Tequila 3 wing. I have had a sailing license since 2001.

Let’s keep in touch: Facebook & Instagram.

Thanks for dropping by 🙂